Purest Nest
Art Direction

Art Direction | Coordination | Styling

About the Project

The target audiences were young & busy mothers who lacked the time to nourish themselves during the time of pregnancy. I collaborated with a photographer to initiate the mood and feel of the brand. The images are used on websites as well as placed side by side with lifestyle imagery. Purest Nest aims to cater the products to  younger working mothers who are pregnant. My team and I initiated to curate mood and feel for social media, website & collaterals.


Art Direction & Digital Imaging:
Au Xin Ru (Sheryn)
Stylist: Au Xin Ru (Sheryn), Cally Jang
Ryan Ho